Privacy Policy

1. Overview

EE Basketball Shorts (“we”, “us”, “our”) respects your privacy. This Privacy Policy explains what personal information we collect when you visit or make a purchase on eebasketballshorts.com (the “Site”), how we use and share that information, and the choices you have.

By using the Site, you agree to this Policy and any updates we post. If you do not agree, please discontinue use of the Site.

2. Data we collect

Information you provide

• Order details: name, shipping/billing address, email, phone, items purchased.
• Payment details: we receive payment confirmation from our processors; full card data is handled by them (see Payments below).
• Account and preferences (if you create one): password, saved addresses, sizes, wishlists.
• Support messages: content of emails or chats with our team.

Information collected automatically

• Device and usage: IP address, browser type, device identifiers, pages viewed, time on page, links clicked, referring/exit pages.
• Cookies and similar technologies: used for core functionality, analytics, and marketing (see Cookies section).

Information from third parties

• Payment processors: payment status, risk signals to prevent fraud.
• Carriers and fulfillment partners: shipment updates and tracking.
• Marketing and analytics partners: aggregated or pseudonymous analytics and ad performance data.

3. Cookies & similar technologies

We use cookies, local storage, pixels, and tags to operate the Site and improve your experience.

• Strictly necessary: required for cart, checkout, security, and core site features.
• Performance/analytics: help us understand traffic and improve the Site.
• Marketing/advertising: measure campaigns and show relevant offers.

You can manage preferences using the “Manage cookies” button on this page or via your browser settings. Blocking some cookies may impact site functionality.

4. How we use your data

• Process and fulfill orders, including shipping and returns.
• Provide customer support and respond to requests.
• Personalize content (e.g., saved cart, sizing preferences).
• Send transactional messages (order confirmations, shipping updates).
• Send marketing communications where permitted and consistent with your preferences.
• Monitor, analyze, and improve the Site’s performance and security.
• Detect, prevent, and respond to fraud, abuse, and policy violations.
• Comply with legal obligations and enforce our terms.

5. Legal bases (GDPR/UK GDPR)

• Contract performance: to process purchases and provide services you request.
• Legitimate interests: to secure and improve the Site, prevent fraud, and market similar products to existing customers.
• Consent: for certain cookies/marketing where required. You may withdraw consent at any time.
• Legal obligation: to comply with tax, accounting, and regulatory requirements.

6. Sharing & disclosure

We share information with trusted service providers who assist our operations, bound by confidentiality and data protection obligations:

• Payment processors (e.g., PayPal, Stripe) to securely process payments.
• Fulfillment, warehousing, and shipping carriers to deliver orders.
• Fraud prevention and security providers.
• Analytics and marketing partners (see below).
• IT, hosting, and customer support platforms.

We may disclose information as required by law, in response to lawful requests, to protect our rights or users, or in connection with a business transfer (e.g., merger or acquisition).

We do not sell personal information for money. Where “sharing” for cross‑context behavioral advertising is defined by law (e.g., California), you may opt out using the cookie preferences or by contacting us.

7. Payments

Payments on our Site are processed by third‑party processors such as PayPal and/or Stripe. We do not store full credit card numbers. Your use of these services is subject to their privacy policies and terms. We receive limited information necessary to confirm payment, prevent fraud, and fulfill your order.

8. Advertising & analytics

We may use analytics (e.g., Google Analytics) to understand aggregate site usage and improve performance, and advertising tools to measure campaign effectiveness.

• Analytics cookies collect pseudonymous data like page views and device information.
• Marketing cookies and pixels may track events (e.g., add to cart) to tailor ads and measure conversions.

Choices: Use the cookie preferences on this page, adjust browser settings, or install tools like Google’s opt‑out add‑on where available.

9. Data retention

We keep personal information only as long as necessary for the purposes described in this Policy, including to fulfill orders, resolve disputes, enforce agreements, and meet legal, tax, and regulatory requirements. Retention periods vary by data type and context.

10. Security

We use administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit (HTTPS) and access controls. No method of transmission or storage is 100% secure; you use the Site at your own risk.

11. Your privacy choices and rights

Access, correction, deletion

You may request access to, correction of, or deletion of your personal information by emailing [email protected]. We may ask to verify your identity.

Marketing preferences

You can unsubscribe from marketing emails using the link in the message or by contacting us. Transactional emails (e.g., order updates) will still be sent.

Cookies

Manage cookie preferences using the “Manage cookies” control on this page or your browser settings.

California (CCPA/CPRA)

• Right to know, delete, correct, and to non‑discrimination for exercising rights.
• Right to opt out of “sharing” for cross‑context behavioral advertising. Use cookie preferences or contact us with “CCPA Request” in the subject.

EU/EEA/UK (GDPR)

• Rights include access, rectification, erasure, restriction, portability, and objection.
• Where we rely on consent, you may withdraw it at any time.
• You may lodge a complaint with your local supervisory authority.

12. Children’s privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided personal information, contact us to request deletion.

13. International data transfers

Your information may be transferred to, stored in, or processed in countries outside your own (including the United States). Where required, we implement appropriate safeguards such as contractual clauses.

14. Third‑party links

Our Site may link to third‑party websites. We are not responsible for their privacy practices. Review the privacy policies of any third‑party site you visit.

15. Do Not Track

Some browsers offer a Do Not Track (DNT) signal. As there is no common industry standard, our Site does not respond to DNT at this time. You can use our cookie preferences to control certain tracking.

16. Changes to this policy

We may update this Privacy Policy from time to time. The “Effective date” will reflect the latest version. Significant changes will be communicated on the Site or via email where appropriate.

17. Contact

If you have questions about this Policy or wish to exercise your privacy rights, contact us:

18. Non‑affiliation notice

EE Basketball Shorts is an independent retailer and is not affiliated with, endorsed by, or sponsored by Eric Emanuel or any related trademark holders. Product names are used for identification purposes only.